For a long time, the production and manufacturing of packaging materials has been the main force of the packaging and printing industry. This traditional business model is relatively simple. First, it accepts customer orders, purchases specified brands and types of paper and ink and other raw materials and organizes production according to customer needs. After delivery, it will be delivered to the customer.

Under the traditional business model, in general. It is the downstream customers who manage and control the packaging supply chain and bear the costs. The relationship between printing and packaging companies and downstream customers is expressed by the supply and demand of packaging materials.

However, in recent years, this business model is changing. Leading companies such as Hexing Packaging, Yutong Technology, Meiyingsen, and Zhongrong Printing began to participate in and promote the integration and optimization of the value chain of downstream customers, gradually transforming from a product provider to a provider of overall packaging solutions, promoting “ "Packaging total solution" printing and packaging industry business model transformation.

The overall packaging solution means that the packaging supplier completes all links related to product packaging in the downstream customer value chain. In addition to traditional production of packaging products, it also provides packaging product design, packaging solution optimization, third-party procurement, and packaging product logistics and distribution. , Supplier inventory management, and auxiliary packaging operations.

The core is to provide supporting support for customers' product-related packaging links, helping customers achieve goals such as reducing operating costs, shortening the time to market, and improving the effectiveness of product promotion.

Compared with the traditional business model, the business model of the overall packaging solution can increase customer stickiness, reduce costs, improve efficiency, improve resource utilization, and so on.

With the change of business model in the downstream industry and the continuous deepening of the division of labor in the value chain, customers' demand for the overall packaging solution will be greater and greater, and the business model of the overall packaging solution will better meet the needs of downstream customers.